TADAM TOOLKIT

10 MEDIA LITERACY ACTIVITIES

Our priorities

How can we deconstruct and analyse the impact of AI on the production and reception of information with its target audience, from a media literacy perspective?

To meet this challenge, the TADAM consortium identified five work priorities which served as a guiding principle throughout the project. This continuity ensures that the outcomes of the toolkit activities contribute directly to the development of comprehensive media literacy strategies,
particularly in relation to AI and algorithms, building on the groundwork laid during our initial Seminar and then during our regional workshops and webinars.

During the TADAM Media Edukathon, 60 media educators, journalists and researchers worked in teams and proposed innovative educational scenarios and concepts for teaching about AI and responding to one or more of these pre-identified strategies.

We hope you enjoy discovering them!

This theme explores the dual impact of AI on media production processes, assessing both the opportunities and challenges it presents, including automation, creativity, and the transformation of media workflows.

Promptwi(c)se – The Critical Prompting Game

A card-based learning experience on AI creativity, ethics, and critical prompting.

For secondary and higher-education students (ages 15+).

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Who’s Who of Information?

A design fiction role-play on AI, media production and information quality.

For educators, media literacy practitioners, researchers, and higher-education students (age 16+).

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This theme delves into the ethical considerations and potential biases inherent in AI systems used in media production, emphasizing the need for responsible AI use and adherence to deontological principles.

AbnormalAIze

An online journey to challenge stereotypes in AI-generated images.

For high school students and teachers

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How AI frame your Cinematic story?

A workshop on cinematic storytelling with the usage of AI through creative prompting. 
For practitioners (teachers, educators…) that works with people under 16 years old.

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Promptwi(c)se – The Critical Prompting Game

A card-based learning experience on AI creativity, ethics, and critical prompting.

For secondary and higher-education students (ages 15+).

Discover

Stereo-tips

A preliminary version of online content for secondary school teachers who are learning about stereotypes and bias using AI in the classroom.

For teachers in secondary schools and media literacy educators.

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This area focuses on the skills needed to effectively interact with and guide AI systems in media contexts, both in content creation and in interpreting/criticizing AI-generated outputs.

AbnormalAIze

An online journey to challenge stereotypes in AI-generated images.

For high school students and teachers

Discover

How AI frame your Cinematic story?

A workshop on cinematic storytelling with the usage of AI through creative prompting. 
For practitioners (teachers, educators…) that works with people under 16 years old.
Discover

MY-WAI – Myths, Witness, and Critical Dialogue with AI

A a pedagogical pathway for developing critical AI literacy through creative and dialogic learning.

For teachers and educators working with secondary or young adult learners.

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Promptwi(c)se – The Critical Prompting Game

A card-based learning experience on AI creativity, ethics, and critical prompting.

For secondary and higher-education students (ages 15+).

Discover

Investigating how audiences perceive and emotionally respond to AI-generated content, this theme will address the implications for media literacy and the broader societal impact.

AI mirrors your emotions

Analysis of relational converations with chatbots

For students from 12 to 15 years old and their teachers

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Promptwi(c)se – The Critical Prompting Game

A card-based learning experience on AI creativity, ethics, and critical prompting.

For secondary and higher-education students (ages 15+).

Discover

My best friend Chatty

Using emotions as a starting point, this toolkit explores how AI chatbots influence feelings and relationships.

For educators working with 10-14 year old children.

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Who’s Who of Information?

A design fiction role-play on AI, media production and information quality.

Educators, media literacy practitioners, researchers, and higher-education students (age 16+).

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This final theme explores innovative ways to train media professionals in using AI creatively and ethically, emphasizing the domestication of AI tools to enhance human creativity rather than replace it.

MY-WAI – Myths, Witness, and Critical Dialogue with AI

A a pedagogical pathway for developing critical AI literacy through creative and dialogic learning.

For teachers and educators working with secondary or young adult learners.

Discover